Hello there! I’m Fiona, the face behind the brand. I’m a passionate Christian, creative, avid reader, a lover of coffee, sunsets, flowers and the simple things in life.
I firmly stand on Psalm 32:8
I aim to help brands increase their sales by aligning their brand messaging with their goals, creating trust and loyalty.
After years of working in agencies and corporate jobs while dabbling freelancing on the side, I finally took a leap of faith to work fulltime. I didn’t know I wanted to do what I am doing until I found myself doing it, and boi, did it not come easy to me?
Over the years, I’ve practised and learned, sometimes losing my way and finding it again. I’ve developed a fondness for simplicity and minimalism which came naturally to me. I like soft colours, clean designs, and things that stand out, but not overly. My work is bold yet subtle, something that compliments my personality.
I am here to educate, inspire, and help businesses thrive by refining their brand presence and strategy.