Let's take it back to a few years ago to date
I first got into design during my Arts & Design class where I met Photoshop. It was like love at first sight, but for a career! But funny enough, now Photoshop isn’t my main thing—I’ve moved on. I ended up studying New Media Design which covered Web Design, Graphic Design, and Photography. It was the perfect mix for me.
As I’ve grown in this field, I’ve found my groove in simplicity and minimalism. I just naturally love clean and simple designs with soft colours. People always used to compliment how neat my work looked, even before I knew much about minimalism. I like things to stand out, but not too much. My style is all about being bold yet subtle at the same time. It’s like my work is a reflection of who I am. I’ve learned a lot over the years, sometimes losing my way, but always finding it again.
Passion and drive fuel every aspect of my work. When it comes to building a brand, I start from scratch, armed with just paper and pen. Before diving into design, I fully engage in discovering the very essence—the skeleton—of the brand. Design thinking is at the core of my process. It’s not merely about creating visually appealing elements; it’s about understanding the soul of the brand and translating its identity into design. This meticulous approach ensures that every visual aspect resonates deeply with the brand’s ethos and objectives, resulting in designs that aren’t just beautiful, but purposeful and impactful.
To sum it up, my work is like me—mixing boldness with a touch of subtlety. I’m all about crafting designs that really speak for themselves. And you know what? I’ve had the chance to work with some big brands, but my real passion lies in helping start-ups and small to medium-sized businesses shine through their visual identities. That’s where my heart truly is.